Our product went through 4 important software development stages:
1. Idea validation:
Explanatory video with a questionnaire for viewers to validate the problem and solution:
80,8% examined would go and register to find a right person for their business need
82,7% examined would go and register to share their knowledge with others if needed
2. Customer interviews – 5 big institutions which aim to educate professionals and create a community for mutual support, raised a need for quick person match for business and career opportunity, speaker role, article writing, workshop facilitation, etc.
3. Prototype – a first working prototype was tested with 12 people and based on their feedback improved in terms of user experience, features, colors, simplicity of use, content understandability and information conveyed.
4. Landing page – after 4 days of organic marketing on LinkedIn There are 34 registrations with coversion rate 24%
5. Getting traction:
Target groups – groups of people who made registration: owners of small comapnies, specialists of corporations, Founders of startups, CEOs of non-profit organisations, Executives in the firm, b2b freelancers.
Countries: the USA, UK, Poland, Belgium, Luksemburg, Germany, Italy, Spain, Belgium, Singapore.