We produce furniture that takes care of you while you work or study.We are experts who implement global innovations and trends in products to achieve maximum in efficiency in sedentary work.
Current Status
To date, more than 1500 tables have been sold only on the territory of Ukraine. To enter the US and EU markets, we are now working on 2 new stations, which have no analogues in the world. With new products, we plan to take part in the Orgatec, Germany exhibition in October 2022 and also enter the Kickstarter crowdfunding platform in December 2022.
Market
TAM 10.8 Bn Total Market Volume (computer desks 2020)
SAM 5.8 Bn Serviceable Addressable Market (Annual market volume of height-adjustable desks, 2021)
SOM 58 M Serviceable Obtainable Market
target audience:
1) children with clubfoot, adults with problems with achilles;
2) CYBERSPORTS
3) TRADERS
4) BUSINESSMANS IN TREND
5) FREELANCERS
6) IT employees aged 24-44
7)Caring relatives (parents, grandparents) who buy a table for a child.
Problem or Opportunity
1) Lack of tables for children born with clubfoot
2) 90% of market offers non-ergonomic furniture
3) Monotonous and unappealing designs
4 )A sedentary lifestyle increases the risk of getting cardiovascular disease and cancer by 54% and kidney cancer by 30%.
Solution (product or service)
1 )Specialized table for children with clubfeet.
2)a patented form of an ergonomic tabletop that allows you to take the correct position of the body and reduce the load on the cervical region and upper shoulder girdle
3)Innovative designer table
4) Healthy turnkey workplace. Workstation of the future, which has no analogues in the world! Station with a living lawn, so necessary to our eyes, automatic water supply, circadian lighting and air conditioning.
Competitors
Linak, IKEA Moll, Steelcase, Herman Miller, Suspa, Herman Miller
Okamura, HNI, Kokuyo, Haworth Teknion, Global Furniture Group
Kimball , Kinnarps, Schiavello, Assmann and others
Advantages or differentiators
All these companies make impersonal tables with rectangular tops. Nobody has canceled the personalization trend, we offer completely new innovative solutions in the arrangement of the workplace and in rehabilitation.
Our station will be equipped with a posture control sensor, living turf, automatic water supply, circadian lighting and air conditioning. As well as an additional option - a platform for rehabilitation.
Finance
We plan to reach an annual turnover of 13 million euros in the next 5 years.
Sales channels
B2B & B2C, online store, sale through showroom, social networks, bulletin boards, national marketplaces, distribution, export expansion, crowdfunding, rehabilitation clinics
Advertising on the Internet SEO, PPC, SMM. Participation in promo marketplaces, national competitions and exhibitions, work with rehabilitation centers and interior designers. Collaboration with bloggers, setting tables
in coworking on a free basis (1 table for 1 coworking), IT platforms, IT clusters etc.
Money will be spent on
1. R&D software and hardware development - €50 000
- mobile application
- driver management software
- hardware subsystems production preparation
2. Marketing and business development - €70 000
- exhibitions
- preparation for a Kickstarter campaign
- marketing
Offer for investor
The valuation of the company is discussed with the potential investor individually.
In order to minimize the risk, we offer the investor optimal conditions: start with a minimum contribution of 120,000 euros, which is necessary to complete the development, certification and cover the marketing costs for the exhibition and crowdfunding. At the same time, we will need fixed assets to start production in Poland, but in addition to this amount, we will already show orders from the B2B segment and the response to crowdfunding.